Hi, I'm Alexa.

I'm a digital strategist, content marketing expert, executive producer, and entrepreneur based in Houston, Texas.

Over the past several years, I've helped businesses across industries strengthen their online presence through content that not only looks good — but drives measurable business results.

I've partnered with financial firms, restaurants, startups, nonprofit organizations, wellness brands, and service-based businesses to develop marketing strategies that increase visibility, build credibility, and generate consistent leads.

My experience extends beyond content creation. As the Founder of The Catalina Wellness Foundation and Executive Producer of Boss Behavior, I've built brands from the ground up, developed community-centered marketing campaigns, secured partnerships, and led creative projects with purpose and impact.

At Alexa Strategy Lab, I combine creativity with business strategy so every video, caption, campaign, and content plan works toward one goal: helping your business grow.